Packaging is an important factor for companies as they can easily attract consumers with good secured delivery. This is also the division the companies should be tricky enough to reduce their expenses without compromising their quality. The right packaging helps to solve these problems. The factors to be considered are budget, transportation, materials and sustainability, package size, and audience.
The budget is the first concern for the companies. They should select the packaging materials such a way that they should be easy to use in all ways. For example, the packaging should withstand the transportation, storage purpose of the product and shelf life. Nowadays, corrugated boxes and customized carton boxes are popular as they ease the business of storage with air column within them. Moreover, they can be recycled. Food-grade cardboard is another inexpensive material for good protection and interesting design opportunities. The most important thing to consider is, the packing material should be of low weight which reduces the freight charges in transportation.
The size of packing also has a great effect on the end result. If a company produces three or four products in variable sizes, they can select their packaging in customized size which fits all four. The boxes should be of apt sizes just to cover the product. Care should be taken to ensure the package, should not give false quantity expectation to the customer.
Materials to Use
Various materials are used for packaging purpose. If the material is food graded, the package should help to protect the product from external weather conditions. In the food industry, the carton boxes are mostly used. A carton box comes in various shapes and they are recyclable. We can customize the carton boxes based on our need. Some of them are even food graded so no harm arises when used for packing food materials.
If the items are glass based, care should be taken to have multilayered packing to prevent breakage from unavoidable circumstances. Products with a long shelf life need special considerations.
If a company plans to export products to other countries, they should select the packaging material which suits the respective countries norms.
Transportation factor decides the types of material to be used, if the product has to travel a long distance, layered protection with proper space filling objects should be used in packing. The corrugated box serves this purpose. The aerated columns act as a cushion to safeguard the products. The boxes holding fragile items should have appropriate signs to ensure the handler to give proper care.
All considerations in packaging are taken care only with the audience as a target. The packaging should provide a good brand name that to be registered in the audience mind. The packaging should be foolproof to make them believe that they are paying the correct amount for the quantity. The properly sealed packages have added trust, on considering online sales.
As a conclusion, the packaging materials should be of multipurpose. The corrugated boxes and carton boxes are economic, good for protection and eco-friendly. With good packaging, the companies can have improved sales.